The Big Ten "clearly became McDonald’s in our industry, and anyone that would argue with that doesn’t know what they’re talking about," White said. "I think unfortunately there was a time 3-4 years ago where, I don’t know who we were. We weren’t Whataburger, but we were between Whataburger and Wendy’s. We had fallen into that position. And I think the SEC was clearly Burger King.I think Duke AD Kevin White was hungry when he gave this interview. White sounds encouraged about an ACC Network happening, which is good news.