ACC American Café. This is the first time the Atlantic Coast Conference has partnered with a restaurant operator to venture into the dining world. Think upscale dining, not a traditional sports bar. Its menu features a range of farm-to-market dishes along with entrees inspired by the home cities of ACC teams. Tastes include steak, seafood, burgers, N.C. barbecue, wraps, salads, small plates and more. There's even a ceviche dish to enjoy!
So the menu is set but something really needs to be done about that name. That sounds like something an ACC administrator's fourth grader came up with. My recommendations include Airport Food Room and Uncle Swoff's Family Feedbag, but I haven't really gotten fully into a brainstorming session just yet. Maybe you guys can help with this.
This venture may seem random now, but John Swofford doesn't do things simply out of boredom. You wait 10 years when the ACC American Cafe Of America In America is as ubiquitous as Olive Garden or Chili's. By that point, we'll be raking in cash that far out-paces Jim Delany's puny television network as well as Larry Scott's whatever crazy thing he's invented by then. This will make the ACC the richest league in college sports, and boy will Maryland, UNC, Virginia, Virginia Tech, Florida State, Clemson, Miami, and Georgia Tech be sorry they left.