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How Much Emphasis Is The Right Amount Of Emphasis -- A Study By Larry Fedora

New UNC football coach Larry Fedora has wasted no time in anointing himself the Goldilocks of intrastate rivalry assessments. Did you go too far? Not far enough? Behold! And take copious notes.

Fedora instantly indicated he understands the importance of the first game he’ll coach against the Wolfpack.

"It’s 184 days from today," he said.

And, about the significance of the rivalry, Fedora said, "There’s going to be an emphasis."

And then it became interesting. After talking about the Wolfpack for a brief moment, Fedora stopped himself.

"I don’t want to talk about [the rivalry] too much because I don’t want to legitimize their program," he said.

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Fedora lets the giant digital countdown clock in the football office do the talking for him.

That's a shrewd move. You want them to know that you know that they know that you know that they know that you care but honestly not all that much but I mean kind of a lot but really not a ton, you know?