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'This Is Our State' replaced by #Statement campaign

A couple of months after we learned that "This Is Our State" had seen its last billboard, NC State revealed it's latest campaign: #Statement. The above introductory video is well done and even has a variation of a song by The National serving as the soundtrack. Look at you, athletics department, getting all mildly hip.

Unfortunately, as I started watching the video, this happened:

Statementunc_medium

:(

Anyway, whatever you might think about the new marketing campaign, the athletics department did a nice job today integrating some of State's more visible alums and Twitter to spread the word.