Nanobubbles. What are they? Of course we all know that. Everyone's heard about nanobubbles lately. They're the it-bubble of the summer, real breakthrough stars. What do nanobubbles do, exactly? Russell Wilson can recount their many virtues, thanks to his financial investment in Reliant Recovery Water.
Russell explains in this Rolling Stone profile that the special water with nanobubble technology helped him overcome a head injury:
Another venture is slightly less altruistic. Wilson is an investor in Reliant Recovery Water, a $3-per-bottle concoction with nanobubbles and electrolytes that purportedly helps people recover quickly from workouts and, according to Wilson, injury. He mentions a teammate whose knee healed miraculously, and then he shares his own testimonial.
"I banged my head during the Packers game in the playoffs, and the next day I was fine," says Wilson. "It was the water."
Now I know what you're thinking--this sounds a little outlandish, perhaps a smidge improbable. Russell may hear your doubts, but he does not care about them, since he's been fighting the doubters since day one.
(It is worth noting that Recovery Water's website makes no such preposterous claims, saying simply that the product will "accelerate recovery from injury and muscle related stress." But there ain't exactly a library full of concrete science behind any of their claims.)
Listen, man, it's one thing to serve as an advocate for a business in which you have invested money. It is entirely another to launch yourself into a previously undiscovered plane of corporate shillery.
Naturally, the internet had a lot of fun with this whole deal.
I sincerely hope Marshawn Lynch is mixing shampoo and Aquafina and selling it to Russell Wilson for $800 a bottle.— Ryan Nanni (@celebrityhottub) August 26, 2015
Recovery water is the essence of wetness....and wetness is the essence of a champion pic.twitter.com/H2ZwZ0Lh4m— Jameson (@the_Jameson) August 26, 2015
Russell Wilson be like... pic.twitter.com/qAKa47gaFR— Rob Perez (@World_Wide_Wob) August 26, 2015