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BTP The Offseason, Day 10: Chew your gum

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Samples of “Rambo Black Flak” bubble gum next to wrapper w Photo by Al Freni/The LIFE Images Collection via Getty Images/Getty Images

Today in the Technician archive, we travel to December of 1967, where I found this amusing headline:

Some sentiments are eternal, aren’t they.

Arthur C. Clarke was on campus for a talk and gave his best guess at life in the future—all the way in 2001. Technician recounts:

Whether or not it was the internet or something similar that he had in mind, his guess that technology would broaden our reach substantially was pretty much on the money. So he can be forgiven for that whole computers-will-raise-children bit. Buddy, that’s what tablets are for.

...........

Rambo the lunch box! Rambo the coloring book! Rambo the gross-looking gum? Getty photo caption:

Samples of “Rambo Black Flak” bubble gum next to wrapper with image of Sylvester Stallone as Rambo.

Why did someone think this was a good idea? The pieces of gum look disgusting. I’d be concerned the cause a bizarre form of cancer. Just the worst possible gum there ever was.

I suppose this is better than, say, calling red licorice a BLOOD VINE or something like that, though. Of course, they may have done that as well. Can’t put anything past this nation’s great marketing innovators.