Dave Doeren made an addition to his staff on the administrative side last week, hiring NC State alum Merci Falaise away from Tennessee. At NCSU, Falaise will serve as assistant director of player personnel and recruit communications. Falaise had been a graduate assistant/quality control coach at Tennessee since 2014. It was his first FBS job.
Falaise coached at a high school and junior colleges before getting the opportunity at Tennessee, where he thrived as a contributor to Tennessee’s social media accounts. I’d imagine he’ll continue to work in part on that aspect at NC State. Twitter and Instagram are important these days, folks.
So Falaise now tells the stories of Tennessee Football through the lenses of its top two social media accounts, Instagram and Twitter. His impact with a more recruiting-based theme is undeniable: followers are up approximately 12,000 on each account, to 162k and 273k, respectively.
Maybe it’s not a coincidence that State’s Twitter account dropped this reference to Future’s new album today:
Falaise came to NC State in 2004 from Georgia Military College, where he would later coach. He earned his undergraduate degree from NCSU in 2007.