Among the bigger-picture repercussions of college athletes being able to profit from their name, image, and likeness: the formation of alumni collectives in order to pool resources and create opportunities for athletes, and in doing so create as many recruiting advantages as possible.
These collectives have begun to proliferate across the power five—some schools even have more than one. An NC State collective has been in the works for a bit, and it sounds like they’re getting closer to an official announcement of some kind:
The wolves are coming..... pic.twitter.com/IZHw6M69RV— Pack Of Wolves NIL Collective (@packofwolvesnil) April 26, 2022
It’s still early days in the whole NIL business and we’ve seen some big numbers thrown around, especially in the SEC, thanks to NIL collectives. Tennessee reportedly lured a five-star quarterback to commit with an $8 million NIL deal. Miami’s basketball program just recently landed a top transfer with an $800,000 deal.
Collectives are the route everybody is taking to facilitate these kinds of deals. They aren’t all going to be huge-money deals, mind you, but that’s an example of the power they can have in recruiting.
This On3 piece by Eric Prisbell offers a comprehensive list of NIL collectives, if you’re curious what’s going on elsewhere.